When it comes to starting up your daycare, child minding service, kindergarten business or other services targeted at children you will need a logo design.
A great logo can help you to build up brand value that you can benefit from in the long term as more and more people become familiar with your high level of service and trust and see your logo as a visual representation of your standards and values. Even in the short term, a logo will help you to stand out from your competitors with your branding and advertising, and a great design can make the difference between zero enquiries and a phone that won't stop ringing.
Lets take a look at some of the design elements that are typically included in kindergarten and daycare logos and discuss some of the logos that other child related businesses have that work well.
Businesses try to convey a message with their logo about the kind of business that they are. With businesses targeting children, or more realistically the parents of children, the logos should give a feeling of warmth, happiness, fun, friendliness, cuteness and community. It is also nice to incorporate themes of security and safety to reassure parents and good designers may be able to think of a concept that accomplishes this.
When looking through the design portfolios of several online design firms I noticed some images that companies typically incorporate into designs. One logo that used blocks with childish lettering on them caught my attention. Cartoon mascots, toys, flowers and happy faces also seem to be popular. When it comes to the images that you will use there are no rules really and you should seek inspiration from other logos but also remember that something totally original will be best for helping your kindy or daycare stand out from the others.
Obviously you will want to go for bright colors. Stay away from dull colors and remember that bright colors will be best if they are enhanced with a white background.
One idea that could work well would be to schedule an art project for a group of kids and teach them about what a logo is and ask them all to design one. You could then choose the best one and have a designer take it as a rough concept and polish it up into something more professional looking that still has a childish touch.
It is worth putting some time into thinking about a great logo design for your daycare or kindergarten so that you can have some sensible input into the design process. Give your new business the best possible chance of success by starting off with a great logo design.
No comments:
Post a Comment